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Overview of Mobile Marketing


Mobile marketing covers two main types of marketing. Firstly (and newly) it relates to modern technologies - it is meant to describe marketing on or with a mobile device such as a normal mobile phone, iphone or android device. Secondly (and traditionally) it describes marketing on a moving medium such as vehicles and roadside billboards etc.

In this Free Information Zone we are talking about the more modern meaning of the term. A more specific definition would be “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".

In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing to “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Mobile marketing is also known as wireless marketing or telecommunications marketing.

More specifically (and for the purposes of this Free Info Zone) it covers all tools, skills and marketing avenue for leveraging to vast power of modern tools like the iphone to put products and services in front of millions of consumers in such a way as to properly leverage to social networking paradigm inherent in their use.



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